Launch event Tag

Destro Diver – The Tudor Pelagos LHD

Tudor are now getting a reputation for surprising us mid-year, outside of the normal Baselworld arena. The watch world was both shocked and incredibly excited when Tudor unveiled a ‘piece unique’ for the Only Watch auction in 2015. The watch itself was actually really cool,…


Style Up – The Omega Speedmaster CK-2998

The past five years has witnessed a number of leading watch brands to consider their archives and celebrate past successes and glories through the launch of modern reinterpretations through heritage pieces. Baselworld 2016 was the platform for Omega to delight Speedmaster lovers with the new…


Baselworld 2016 Favourites

There is a marketing term that I here occasionally, to describe when the consumer is bombarded with a million different concepts, ideas or offers all at once; overmessaging. Well, any visitor to Baselworld will know that that is exactly what it’s like to walk the…


The 2016 Baselworld Tudor Highlights

Once again we are excited to report on the 2016 Baselworld Tudor highlights. We made our annual pilgrimage to Baselworld for the Tudor launch dinner and world press conference for the 2016 collection of new watches. Last year you’ll remember from our report (here) that we…


It’s Back – The New Rolex Daytona Baselworld 2016

BaselWorld 2016 was the year that a lot of fans of Rolex had been waiting for. Each year there seems to be a phenomenon where by blogs, websites, Facebook, Instagram and Twitter feeds are awash with predictions and rumours about what watches will be released…