Baselworld Tag

Baselworld 2016 Favourites

There is a marketing term that I here occasionally, to describe when the consumer is bombarded with a million different concepts, ideas or offers all at once; overmessaging. Well, any visitor to Baselworld will know that that is exactly what it’s like to walk the…


The 2016 Baselworld Tudor Highlights

Once again we are excited to report on the 2016 Baselworld Tudor highlights. We made our annual pilgrimage to Baselworld for the Tudor launch dinner and world press conference for the 2016 collection of new watches. Last year you’ll remember from our report (here) that we…


It’s Back – The New Rolex Daytona Baselworld 2016

BaselWorld 2016 was the year that a lot of fans of Rolex had been waiting for. Each year there seems to be a phenomenon where by blogs, websites, Facebook, Instagram and Twitter feeds are awash with predictions and rumours about what watches will be released…